CASE STUDY:
EXFO

$300K to $33 Million in One Quarter


How Marketing Stash Catapulted EXFO’s California Sales from $300K to $33 Million in Record Time



How Marketing Stash Catapulted EXFO’s California Sales from $300K to $33 Million in Record Time


The Goal:

Expanding EXFO:
The communications industry's test, monitoring and analytics experts utilized Marketing Stash to expand rapidly into the California telecommunications testing market.

The Solution:

When EXFO needed to quickly expand their territory in California, they turned to Marketing Stash to put together a seasoned technical sales force who specialized in the Communications Service Provider (CSP), Multiple Systems Operator (MSO) and Enterprise Network market segments, and that could deliver rapid sales growth within one quarter. Marketing Stash took care of the hiring and training of the “outsourced rep” sales team, effectively complimenting EXFO’s existing sales channels, and accelerating national expansion with record growth results.


The Goal:

Expanding EXFO:
The communications industry's test, monitoring and analytics experts utilized Marketing Stash to expand rapidly into the California telecommunications testing market.

The Solution:

When EXFO needed to quickly expand their territory in California, they turned to Marketing Stash to put together a seasoned technical sales force who specialized in the Communications Service Provider (CSP), Multiple Systems Operator (MSO) and Enterprise Network market segments, and that could deliver rapid sales growth within one quarter. Marketing Stash took care of the hiring and training of the “outsourced rep” sales team, effectively complimenting EXFO’s existing sales channels, and accelerating national expansion with record growth results.


The Goal:

Expanding EXFO:
The communications industry's test, monitoring and analytics experts utilized Marketing Stash to expand rapidly into the California telecommunications testing market.

The Solution:

When EXFO needed to quickly expand their territory in California, they turned to Marketing Stash to put together a seasoned technical sales force who specialized in the Communications Service Provider (CSP), Multiple Systems Operator (MSO) and Enterprise Network market segments, and that could deliver rapid sales growth within one quarter. Marketing Stash took care of the hiring and training of the “outsourced rep” sales team, effectively complimenting EXFO’s existing sales channels, and accelerating national expansion with record growth results.


The Result:

Within just one quarter, sales in EXFO’s California territory jumped 11,000% - from $300K to $33 Million, smashing their expected goal and catapulting their national sales growth records.

+11000%

Sales Growth in 1 Quarter



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